Search engine is one of the most important innovative thing that ever created in internet world. If i remember 10 years ago, in the beginning of internet era, without search engine we have limitation to know or learn something we don’t know. But now, using Google we can easily know and learn everything. Until now, Google still dominates and become the most visited website in the world. If you have been using internet since the beginning of internet era (1990s), you must be recognize how Google transform from a simple search engine become a search engine that have a lot of feature such as Google Maps, Google Docs, Google Adwords & Adsense, Blog (Blogger), Video (Youtube), etc. But even have a lot of amazing feature, Google always keep their simplicity for their search engine. Let’s see how the Google site interface change from time to time.
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This last 2 year is crucial moment for internet marketer who use the Google as main traffic source of their website. Why i can said that? Yes, various updates from Google, Google Panda began to wipe a lot of website. Several banned, deindexed and drastic drop on traffic are the effect given by Google update. Not a few websites that already have dozen thousands of visitors suddenly dropped become zero. I myself have several websites that got hit by recent Google Panda update. Fortunately, websites who got hit do not give too much earning for me.
Google Panda seem change a little bit SEO paradigm that have been implemented by many internet marketers for years. Many SEO techniques that used to be very effective is now no longer so influential in raising rank your website. The new algorithm update even punish websites that implemented excessive SEO. Google has penalized thousand of website this years. Penalties can be reduction in rank or deindex from Search Engine. Read more…
Associated with all algorithms and techniques update, Google is continuing to improve the performance of its search engine, Google apparently is preparing their new algorithm that will be used in the future. There may be some of you who’ve already heard it. The new technique used by Google is called Semantic Search. By using Semantic Search, Google will be able to provide a very accurate and on target answers to information seekers. So what is Semantic Search? What is the difference between Semantic Search and Common Search Technique?
What is Semantic Search?
By definition, Semantic Search is a search technique that understand the purpose of search to generate better search accuracy. Semantic search system will consider various factors including the context of search, location, purpose, variations of words, synonyms, common and special requests, query matching and natural language concepts to provide relevant search results. So, has Google been implementing semantic search? Before answering this curiosity is I will discuss a bit about the two search engine technique that been used recently, which are literal search and semantic search. Read more…
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