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Inspiring and Motivating Top Ittipat Story in Top Secret : Wai Roon Pun Lan (The Billionaire)

Yesterday i just watched a film titled Top Secret : Wai Roon Pun Lan (Thai : Top Secret วัยรุ่นพันล้าน) or The Billionaire. This is a 2011 Thai drama movie that based on a true story of Top Ittipat, CEO of Taokaenoi Food & Marketing Co., LTD, the company that produced Tao Kae Noi, delicious seaweed snack that can be founded in a lot of supermarket in Asia-Pasific area. Tae Kae Noi itself means Young Entrepreneur. I personally also like to eat Tao Kae Noi. It’s very delicious and make me addicted to eat it. So it very interesting to watch the story behind a man who create this product. Top Ittipat story is one of obvious example where optimistic, trusting, and persevering is one the key to be success. The movie teach us to never surrender. You can be weak, but never surrender in order to keep the game going. This movie could become a great source of inspiration for the new entrepreneurs.

top ittipat

Who is Top Ittipat?

His full name is Aitthipat Kulapongvanich. Top Ittipat is one of the youngest Billionaire in the world. He is the CEO of Taokaenoi Food & Marketing Co., LTD, the company that dominate 70% of seaweed market share in Thailand.

top ittipat photo

Aitthipat Kulapongvanich

When he was still 16 years old, he was an online game addict. Even though, he gained success at playing online games and winning tournament prizes. He able to generated 400 thousand baht from online game. Because of his hobby playing online game, he often been underestimated by his teachers at school. He finally decide dropped out from school to become chestnut peddler when he was 17 years old. He invested his money into selling fried chestnuts, which became popular in Thailand.

top ittipat playing game

One year after that, his family went bankrupt and his father had debt 40 million baht. That time, all of his family decided to go to Shanghai, China. Top Ittipat refuse to came along with his family and continue to continue his business in Thailand. Struggle with several difficulty, Top never give up and keep trying to reach success. His roasted chestnut business that located in shopping mall success to bring 3 million baht income per month. But Tesco management finally prohibited his roasting machine because the smoke carried the smell over the mall and dirtied mall’s ceiling. Because no roasting activity, the sales dropped.

Aitthipat Kulapongvanich photo

When he was 19 years old, he created new product which are dried fruit and seaweed snacks called “Tae Kae Noi”. After a few months, the seaweed became best selling product of the booth and it took over Chestnut sales.
tao kae noi

A few months later, Top found an idea to make his business growing faster. He applied his products to 7-Eleven. Now, Tao Kae Noi is sold in more than 3,000 7-Eleven branch in Thailand. 2 years after his products entered 7 Eleven, Top could pay his father debt. Top Ittipat is 27 years old this year. He is the owner of company that produce best selling seaweed that can generate more than 1 billion baht per year. His company employee reached 2,500 employees.

top ittipat with his mother

Now, Tao Kae Noi products was exported to 27 countries around the world, including Japan, Taiwan, Singapore, United States. Top even had his own seaweed plantations at South Korea.

About Top Secret : Wai Roon Pun Lan movie

The Billionaire cover

I actually know this movie from the forum i frequently visit. There are many people who recommend this movie.However, I am a little surprised with the least reference about this movie on the internet. I can not even find it on Wikipedia. Even on IMDB, this film has very a few information. There is no cover images and screenshots. Until i wrote this article, number of user reviews of this film was only 25 users (including me). In my opinion, this movie had a very good value. The film is very motivating and inspiring. So with no hesitation, I put this film into one of my favorite motivation movie list.
While googling, i found some facts related to this film on Cinema Online website. Cinema Online did the interview with Top Ittipat himself. Ittipat said that the character in the movie Top Secret: Roon Pun Wai Lan is a little different with him. The character is stronger because the director want to strengthen Ittipat character in the film. But the story of the film is still 80% in accordance with the original story. Ittipat said to be succeed, we needed unyielding spirit. There is one of his words in the end of the film that i never forget.

Do not give up whatever happens, if we give up then we are finished for sure

For those of you have not watch this movie, i very recommend you to watch this movie. Below is the trailer of Top Secret : Wai Roon Pun Lan (The Billionaire) Movie.

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  1. May 14th, 2012 at 12:51 | #1

    Thank for sharing! I wanna watch this movie damn bad!

  2. CharlesA
    May 15th, 2012 at 14:45 | #2

    I stayed up late to watch this movie tonight (I live in the U.S.), it is a really great movie with a great premise. Never give up on your dreams and success will be yours. I loved that it reiterated the idea that if you think you will succeed you will, a positive state of mind can make all the difference and it obviously did for Top! I have never had his seaweed snack but I will go and try to find it at one of the local asian supermarkets where I live! Very good review and thank you for the pictures of the real Top and his mother and some extra details. Incredible that a small idea like fried seaweed could turn him in to one of the youngest billionaires in the world! I am 20 and have been wanting to try to find my own success and have a lot of trouble with school. Hopefully my own creativity will help me come up with a great idea like his and maybe I can strike it big too.

  3. Arthur Low
    September 29th, 2012 at 07:19 | #3

    Good Morning Vendy!

    My name is Arthur Low from Singapore and I am running my own food business (Indonesia Kecap Manis business, Sari Sedap Nasional dari Bekasi-Jakarta).

    Thanks for your sharing on “Top Secret” and favourite Motivational movies…I want to acknowledge you for that.

    If you happen to be in Spore the next time, please give me aq call and we can catch up for kopi and makian.

    Thank You Very Much

  4. Fakhrulzakry
    October 3rd, 2012 at 17:55 | #4

    The best movie ever. Really motivate the youth!

  5. Megat
    October 4th, 2012 at 22:24 | #5

    @Arthur Low
    Your ketchup sound interesting,as long as we can maintain good price n remain competitive we can grow stronger…

  6. eta
    October 29th, 2012 at 21:37 | #6

    i falling in love with the storyline…very motivated…real story about live…never give up what ever you do 🙂

  7. Bernard
    November 13th, 2012 at 03:48 | #7

    This is an excellent movie. Went to Thailand twice and believe it or not, could not find it in Bangkok. So difficult. It’s called TOP SECRET in Thailand and be sure to mention ‘Tao kae noi story’ if you want anyone to know what you are looking for.
    Ended up found a boxed set which included a board game, collector’s edition which was more than what I wanted to pay.
    Came back to Singapore and rented it from Video Ezy and boy am I soooooooooo happy and glad! Excellent movie. Would give it 4.5 to 4.9 stars out of 5!

    I am also in a very very big financial disaster myself at the moment and Top Ittipat showed me that we can overcome, whatever it is. And truly inspiring is that he did all that even before he was 20. Truly inspiring. I would love to meet him in person to shake his hands to thank him for being him when the opportunity comes. Excellent movie which all should watch.

    For those experiencing adversity….. It will speak very loudly to you.

  8. sharlyn bel
    December 6th, 2012 at 07:38 | #8

    i believe at your film and your true life, that no matter what happen dont give up i ve been do inspiration that from my life as student. haha…

  9. Mini Monster Wohnaccessoires
    December 23rd, 2012 at 03:01 | #9

    Thanks on your marvelous posting! I actually enjoyed reading it, you may be a great author.
    I will be sure to bookmark your blog and will come back very soon.
    I want to encourage yourself to continue your great work,
    have a nice weekend!

  10. Angi
    January 15th, 2013 at 19:46 | #10

    I’ve just finished watching the movie. I stumbled across it by accident and honestly I didn’t have very high expectations for this movie. Silly me, this movie is one of the most inspiring pieces I have ever watched. I’m half Thai and understood only 80% of what they were saying. (Reason why I stumbled across your post) Thanks to you now I fully understand 🙂 Truly, inspiring story.
    Thank you for your post.

  11. February 20th, 2013 at 21:53 | #11

    Hiya very nice website!! Man .. Beautiful .. Superb. I will bookmark your website and take the feeds also? I’m glad to seek out numerous helpful information right here within the put up, we’d like develop extra strategies in this regard,

    Thanks for sharing. . . . . .

  12. Chi
    March 7th, 2013 at 17:33 | #12

    “Do not be discouraged no matter what happens. If we give up, then we are finished for sure.”

    ~TOP (Top Secret, The Billionaire)

  13. Raul
    March 10th, 2013 at 16:43 | #13

    This movie is truly inspiring . I was encouraged to move on again in my life . This is a must watch movie …

  14. Dina
    May 24th, 2013 at 11:20 | #14

    I got this movie from my friend when she was visiting my house. At first i asked her if she had good movies to watch. She then recommended me some movies she had but didnt mention this one. I just randomly copied this movie to my flashdisk since i still had some space left. Last night i watched it and kinda blaming my friend for saying this movie was just so so and a lil bit weird. I didnt see any weird thing in this Top Secret Movie -_____-” …it was just a very inspiring movie. I should tell my friend to watch it once more! maybe she watched it while sleeping!! lol

    oh…i ever saw this seaweed snack in minimarkets in my area but didnt attract me much.lol.. Yet,,,next time…surely i would take one! -D

  15. anah
    May 30th, 2013 at 13:20 | #15

    I love the last quotation from Top Ittipat. It means never give up.

  16. ruth
    April 10th, 2014 at 22:42 | #16

    i’ve just finished watching the movie. Actually I just asked my son to share with me some of his movie files now that I have time to relax myself from my hectic classes. It’s indeed a very good movie. Truly Top Ittipat will inspire many aspiring young entrepreneurs. The movie is a very good ”mind-setting” material for students taking business or entrepreneurship. Top fittingly epitomizes the traits of a successful entrepreneur- very persistent, hard-working, a visionary …

  17. chris gabino
    August 31st, 2014 at 21:46 | #17

    it a really great movie and very big fighting spirit i wish i do that i salute you mr.ittipat

  18. amanda
    September 26th, 2014 at 22:19 | #18

    Good spirit n u inspired me….truly nothing is impossible when we we insert the goods morality n honesty in every step we choose….

  19. fatima
    January 29th, 2015 at 12:45 | #19

    it is very inspirable 😉

  20. max
    May 6th, 2015 at 21:57 | #20

    Actualy, success could come from many ways.. But the money to make a start ??????????

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