Yesterday i just watched a film titled Top Secret : Wai Roon Pun Lan (Thai : Top Secret วัยรุ่นพันล้าน) or The Billionaire. This is a 2011 Thai drama movie that based on a true story of Top Ittipat, CEO of Taokaenoi Food & Marketing Co., LTD, the company that produced Tao Kae Noi, delicious seaweed snack that can be founded in a lot of supermarket in Asia-Pasific area. Tae Kae Noi itself means Young Entrepreneur. I personally also like to eat Tao Kae Noi. It’s very delicious and make me addicted to eat it. So it very interesting to watch the story behind a man who create this product. Top Ittipat story is one of obvious example where optimistic, trusting, and persevering is one the key to be success. The movie teach us to never surrender. You can be weak, but never surrender in order to keep the game going. This movie could become a great source of inspiration for the new entrepreneurs.
Who is Top Ittipat?
His full name is Aitthipat Kulapongvanich. Top Ittipat is one of the youngest Billionaire in the world. He is the CEO of Taokaenoi Food & Marketing Co., LTD, the company that dominate 70% of seaweed market share in Thailand.
When he was still 16 years old, he was an online game addict. Even though, he gained success at playing online games and winning tournament prizes. He able to generated 400 thousand baht from online game. Because of his hobby playing online game, he often been underestimated by his teachers at school. He finally decide dropped out from school to become chestnut peddler when he was 17 years old. He invested his money into selling fried chestnuts, which became popular in Thailand.
One year after that, his family went bankrupt and his father had debt 40 million baht. That time, all of his family decided to go to Shanghai, China. Top Ittipat refuse to came along with his family and continue to continue his business in Thailand. Struggle with several difficulty, Top never give up and keep trying to reach success. His roasted chestnut business that located in shopping mall success to bring 3 million baht income per month. But Tesco management finally prohibited his roasting machine because the smoke carried the smell over the mall and dirtied mall’s ceiling. Because no roasting activity, the sales dropped.
When he was 19 years old, he created new product which are dried fruit and seaweed snacks called “Tae Kae Noi”. After a few months, the seaweed became best selling product of the booth and it took over Chestnut sales.
A few months later, Top found an idea to make his business growing faster. He applied his products to 7-Eleven. Now, Tao Kae Noi is sold in more than 3,000 7-Eleven branch in Thailand. 2 years after his products entered 7 Eleven, Top could pay his father debt. Top Ittipat is 27 years old this year. He is the owner of company that produce best selling seaweed that can generate more than 1 billion baht per year. His company employee reached 2,500 employees.
Now, Tao Kae Noi products was exported to 27 countries around the world, including Japan, Taiwan, Singapore, United States. Top even had his own seaweed plantations at South Korea.
About Top Secret : Wai Roon Pun Lan movie
I actually know this movie from the forum i frequently visit. There are many people who recommend this movie.However, I am a little surprised with the least reference about this movie on the internet. I can not even find it on Wikipedia. Even on IMDB, this film has very a few information. There is no cover images and screenshots. Until i wrote this article, number of user reviews of this film was only 25 users (including me). In my opinion, this movie had a very good value. The film is very motivating and inspiring. So with no hesitation, I put this film into one of my favorite motivation movie list.
While googling, i found some facts related to this film on Cinema Online website. Cinema Online did the interview with Top Ittipat himself. Ittipat said that the character in the movie Top Secret: Roon Pun Wai Lan is a little different with him. The character is stronger because the director want to strengthen Ittipat character in the film. But the story of the film is still 80% in accordance with the original story. Ittipat said to be succeed, we needed unyielding spirit. There is one of his words in the end of the film that i never forget.
Do not give up whatever happens, if we give up then we are finished for sure
For those of you have not watch this movie, i very recommend you to watch this movie. Below is the trailer of Top Secret : Wai Roon Pun Lan (The Billionaire) Movie.
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